Interview with Liesbeth Besamusca, business mentor and consultant for social media & online marketing.
The subject of this podcast is digital visibility and presentation. In other words: how do you show yourself digitally as an entrepreneur? My guest is Liesbeth Besamusca, business mentor and consultant for social media & online marketing (https://liesbethbesamusca.nl).
Liesbeth works as a consultant for companies, profitable companies without her own marketing department. They often have a traditional sales model and do virtually nothing via online. These companies do not know where to start and how to tackle the 'online story'. Liesbeth supports this: she determines the online marketing and social media strategy and develops it together with her team. It is also possible that she only gives strategy advice.
For example, an analysis is made of the target group of the customer and where this target group is located online. Then it is examined how this target group can be provided with value. That is the first step. Together with the customer, Liesbeth then creates content (such as videos, articles, etc.) that is an extension of the company's product. The aim is always for Liesbeth's advice to increase turnover.
The basis of digital visibility is the website. It must be good, with strong texts. A good website can turn visitors into customers! How does Liesbeth see the future of social media? She expects a lot from Facebook Watch, a new service between YouTube and Netflix. In addition, there are many entrepreneurs on Instagram. In addition to Facebook and LinkedIn, this is a good channel to be active as an entrepreneur.