The power of fair visibility
It was a new experience for me to participate in a podcast. By participating in the online radio program 'Falling, getting up and going on again', I got to know a new way of online visibility for me, thanks Jacqueline for this!
Online visibility, everyone has an opinion about it. It is written about, tells, there are webinars and so on. Whatever you think of it, the fact is that you can no longer ignore it. A company that is not visible online is doomed.
But what should you do with it? The most important thing when you start working on your online visibility is that you are authentic. Choose the way that suits you and your company.
Make sure your story is brought out in an honest way. Stay with yourself, show the vision and mission of your company by the way you communicate. That is the power of honest visibility, the recognition that what is brought out is correct.
That sounds very logical, but in practice it is often more difficult than you might think. It's so easy to be dragged along with the prevailing trends. The question is whether these suit your company. After all, the ultimate goal of online visibility is to show what makes your company unique.
The nice and interesting thing about this work is that I always get to know new people and organizations and can help them to be captured in an honest way, after which we bring this to the attention of their target group. The expertise that we can offer in the field of video production and video marketing, to visualize exactly the part that is important to the customer so that they stand out, that I think is great and that I keep looking for new opportunities for these companies. to spotlight.
Tilly Scholtze, co-founder Business Channel One (www.bc1.nl)